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  • Writer's pictureTravel Guide

Travel to Seoul's Top 10 Must-Visit Places: Exploring Tradition and Innovation

Updated: Feb 24

Travel to Seoul, the dynamic capital of South Korea, where ancient traditions harmoniously coexist with modern innovations. This captivating metropolis offers something for every traveler, from grand palaces steeped in history to futuristic architectural marvels, serene temples, and vibrant shopping districts. Embark on a journey to discover Seoul's top 10 must-visit places, where tradition intertwines with innovation to craft an unforgettable experience.


  1. Gyeongbokgung Palace

  2. Bukchon Hanok Village

  3. Namsan Seoul Tower

  4. Myeongdong

  5. Insadong

  6. Dongdaemun Design Plaza

  7. Bongeunsa Temple

  8. Changdeokgung Palace

  9. Han River Park

  10. Gangnam

1. Gyeongbokgung Palace: A Glimpse into Royal Korea

Gyeongbokgung Palace, also known as the "Palace Greatly Blessed by Heaven," is the epitome of Korean grandeur. The main palace of the Joseon Dynasty, Gyeongbokgung is a testament to Korea's rich history and architectural prowess. Its iconic main gate, Gwanghwamun, guards the entrance, leading to a sprawling complex of beautiful halls, pavilions, and tranquil gardens.

As you explore the palace grounds, you'll encounter historical reenactments, such as the Changing of the Guard ceremony, which offers insight into Korea's royal traditions. Make sure to visit the National Folk Museum located within the palace grounds to gain a deeper understanding of Korean culture.

Gyeongbokgung Palace

2. Bukchon Hanok Village: A Step Back in Time

Bukchon Hanok Village is a living museum where time seems to stand still. Nestled between Gyeongbokgung and Changdeokgung Palaces, this charming neighborhood is a preserved remnant of traditional Korean architecture. Wandering through Bukchon's narrow alleys, you'll find well-preserved hanok houses, traditional teahouses, and artisan shops.

One of the most remarkable aspects of Bukchon is its harmony with the surrounding urban landscape. As you walk along the hilly streets, you'll be treated to panoramic views of the city juxtaposed with the timeless beauty of Hanok rooftops.

Bukchon Hanok Village

3. Namsan Seoul Tower: Panoramic Views

No visit to Seoul is complete without ascending to Namsan Seoul Tower, a beloved symbol of the city. This iconic tower offers unrivaled panoramic views of Seoul's sprawling cityscape and the surrounding mountains. Reaching the tower's summit is an adventure in itself; you can choose to take a cable car or embark on a scenic hike through Namsan Park.

At the top, the tower's observatory provides a 360-degree vista that's particularly captivating during sunset. It's a perfect spot for both romance and photography, and you can even leave a love lock to commemorate your visit.

Namsan Seoul Tower

4. Myeongdong: Shop 'til You Drop

Myeongdong is a bustling shopping district that epitomizes Seoul's modernity. It's a haven for shopaholics and foodies alike. The vibrant streets are lined with shops offering the latest fashion trends, skincare products, and cosmetics from renowned Korean brands.

Don't miss the opportunity to indulge in Seoul's street food culture here. From savory tteokbokki (spicy rice cakes) to sweet hotteok (pancakes), the variety of flavors will tantalize your taste buds. Myeongdong's lively atmosphere, especially in the evening, makes it a prime location for a shopping spree and culinary exploration.


5. Insadong: Art and Culture Haven

Insadong is where tradition meets creativity. This cultural enclave is known for its thriving arts scene, antique shops, and traditional teahouses. The main street, Insadong-gil, is lined with shops selling traditional Korean crafts, calligraphy supplies, and artworks from local artisans.

Exploring Insadong, you'll come across cultural treasures like Ssamziegil, a unique shopping complex designed as a spiral walkway with a central courtyard. Here, you'll find independent boutiques, galleries, and craft stores. It's the perfect place to pick up souvenirs that reflect Korean heritage.


6. Dongdaemun Design Plaza: Futuristic Architecture

Dongdaemun Design Plaza (DDP) is an architectural masterpiece and a hub of contemporary design in Seoul. Designed by the late Zaha Hadid, this iconic structure stands as a testament to Seoul's commitment to innovation. The DDP houses various exhibitions, design-focused events, and a shopping complex known as Doota.

A stroll around the DDP at night is a surreal experience as the building is beautifully illuminated. It's not just a place to shop; it's a space where art and design converge, making it a must-visit for design enthusiasts.

Dongdaemun Design Plaza

7. Bongeunsa Temple: Tranquility Amidst Urban Chaos

Escape the bustling city streets and find tranquility at Bongeunsa Temple. Nestled in the heart of Gangnam, this Buddhist temple offers a serene sanctuary where visitors can experience traditional Korean temple culture. The contrast between the temple's peaceful ambiance and the urban surroundings is striking.

Bongeunsa is known for its massive, 23-meter-tall statue of Maitreya Buddha, one of the tallest in South Korea. The temple also offers temple stay programs, allowing visitors to immerse themselves in the daily life of Buddhist monks.

Bongeunsa Temple

8. Changdeokgung Palace: A Hidden Gem

While Gyeongbokgung Palace often steals the spotlight, Changdeokgung Palace is a hidden gem that should not be missed. It's renowned for its stunning gardens, particularly the Secret Garden (Huwon), a UNESCO World Heritage site. The garden features beautiful pavilions, lotus ponds, and lush greenery.

Changdeokgung's architecture seamlessly integrates with its natural surroundings, creating a harmonious atmosphere. The palace offers guided tours that provide historical context and insight into the life of Korean royalty.

Changdeokgung Palace

9. Han River Park: Nature in the City

Han River Park, or Hangang Park, is a vast green oasis that stretches along the banks of the Han River. It's a beloved spot for locals and visitors alike to unwind, enjoy recreational activities, and embrace nature in the heart of Seoul. You can rent bikes, go for a leisurely walk, or simply have a picnic with a view of the river.

The park often hosts cultural events, concerts, and festivals, so check the schedule to see if you can catch a lively performance during your visit. It's the perfect place to take a break from the urban hustle and immerse yourself in Seoul's natural beauty.

Han River Park

10. Gangnam: The Modern Soul of Seoul

Gangnam, famously featured in the hit song "Gangnam Style," is Seoul's modern epicenter. This district is synonymous with luxury, upscale shopping, and the pulsating nightlife of South Korea's capital. Stroll along the streets of Apgujeong, Cheongdam, and Garosugil to discover high-end boutiques, trendy cafes, and stylish restaurants.

A visit to Gangnam wouldn't be complete without experiencing the nightlife. The district offers a thriving club scene, rooftop bars, and chic lounges where you can dance the night away or simply enjoy a cocktail with friends.


In Conclusion

Seoul is a city of contrasts, where ancient traditions coexist with modernity. From the historic palaces and villages that reflect Korea's rich heritage to the futuristic architecture and bustling shopping districts, this dynamic city has something for every traveler. Embrace the past, engage with the present, and get a glimpse of Seoul's bright future as you explore these top 10 must-visit places. Your journey through Seoul promises to be a captivating blend of tradition, innovation, and endless discoveries.

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